Don Hewitt, the creator and former executive producer of the show
60 Minutes, left a
legacy of telling stories. While it is important that you know how to give an
elevator pitch, or quick introduction of yourself, in 30 seconds or less, what will you tell someone about yourself once you have them hooked? How is your
personal brand interwoven that
elevator pitch, into every story you tell while networking and in an interview, into every
cover letter you write?