Personal Branding

Personal branding is a part of your personal marketing toolkit. But how do you create one? First, you need to got through your CSI (Credentials, Skills & Interests) assessment. What do you bring to the table? What do you want to do with that? Second, develop your elevator pitch. Go through this Harvard Business School Exercise to develop and then determine the strength of your current pitch. Third, consider how your personal brand is (or is not) present in your cover letters, resume, LinkedIn profile, and how your references talk about you. Don't forget to make sure you're adjusting your personal brand techniques as you target different employers -- this blog posting will help you consider some key language to show that you've thought out your strengths, weaknesses, and why you'd be the right person for the job.