Personal Branding & Stories

Don Hewitt, the creator and former executive producer of the show 60 Minutes, left a legacy of telling stories. While it is important that you know how to give an elevator pitch, or quick introduction of yourself, in 30 seconds or less, what will you tell someone about yourself once you have them hooked? How is your personal brand interwoven that elevator pitch, into every story you tell while networking and in an interview, into every cover letter you write?