Don't Be a Victim to Social Media Backlash

In reading this blog entry providing advice to non-profit organizations about the pitfalls of social media, the following lessons occurred to us:
1. Be nice to everyone -- you never know who is related to who, who uses someone else as a mentor.
2. You don't need to use social media all the time -- don't be afraid to pick up the phone and make a personal connection.
3. Write thank you notes -- especially in this fast-paced society, they are still appreciated.
4. Be vigiliant about your social media presence. You can completely control your own accounts and you need to treat others respectfully within that space so that you can request the same of them.

Personal Branding & Google

We know that there are warring schools of thought on the use of social media. One person will tell you not to use it at all. The next says it is a great way to have your personality shine through. In LCS, we are part of the middle path: use it wisely and warily, but make sure it is constantly updated, consistent in message, and honest. Hide or remove things that would embarrass the most conservative, shy person you can imagine. Don't let your friends be able to tag you in pictures.

And now, make sure your Google profile is updated! It seems that the vast majority (though by no means all) of you use gmail as your primary email so make sure your Google profile is updated, and in sync with your LinkedIn, Facebook, Twitter, etc. profiles. This is one more place for you to strengthen your personal brand.

More LinkedIn Tips

One of the easiest ways to make sure you are remembered is to attach your photo to your LinkedIn profile. If you reach out to someone, and even tell them where they met you, it may not jog their memory unless they see your picture. And speaking of your LinkedIn profile, what does your headline say about you?

One of the easiest ways to derail yourself though, is to use your LinkedIn status update imprudently. Are you keeping it appropriately upbeat and focused on action? The use of this toolbar can also scream "I am a Millenial" (even if you aren't), so don't feel compelled to use it. But if you do use it, do so with care, and keep it updated regularly.

Debunking Social Media Myths

One of the things discussed in authentic networking is the ability to offer something of value to others, and especially the organizations they serve. One of the things you may be able to offer is your social media savvy, especially when newbies are considering entering into Facebook, Twitter, or LinkedIn. Here are some things that will help you lead a conversation about engaging in social media, and may also help you as you work in various organizations' social media ventures. Even more encouraging is this Harvard Business Review blog posting, encouraging organizations to reach out to Gen Y to learn how to effectively use these technologies.