In reading this blog entry providing advice to non-profit organizations about the pitfalls of social media, the following lessons occurred to us:
1. Be nice to everyone -- you never know who is related to who, who uses someone else as a mentor.
2. You don't need to use social media all the time -- don't be afraid to pick up the phone and make a personal connection.
3. Write thank you notes -- especially in this fast-paced society, they are still appreciated.
4. Be vigiliant about your social media presence. You can completely control your own accounts and you need to treat others respectfully within that space so that you can request the same of them.