Networking your Personal Brand

Personal branding is quite the buzzword right now but what does it mean? It means getting back to your CSI -- (Credentials, Skills, and Interests) to determine what is you have, what you need to develop, where you want to go, and how you will get there with a well-developed marketing package. By developing your personal brand, you can show an employer why your CSI provides their clients the right mix of skills and determination. (See the prior post on Elevator Speeches and the various posts on personal branding.) This article is an excellent summation of how to make an impression using your personal brand (the link is not static, so you may need to type in 'Personal Brand' in the Search the Blog box to the right).