Networking -- Overcoming Facebook & Twitter

As chatter about networking continues due to the economy, keeping genuine contact with your network is vital. One of the greatest ways we encourage students to do that is to forward articles or blog postings to those contacts with a short note as to why s/he thinks the recipient will find it of interest or relevant to a previous conversation. This article discusses why the Twitter or Facebook broadcast isn't enough, and why individual forwarding of articles or posts helps increase your personal brand as a giver, not just a taker, within your network.