Personal Branding: Resource from PWC

Personal branding is a hot topic these days. It is a way to rethink how you sell yourself in various spaces and places - in person with your elevator pitch or as your relationships progress, online in your LinkedIn, Facebook, and other profiles, and in your job search materials such as your cover letter, resume, and even your writing sample. PriceWaterhouseCoopers created a new free personal branding guide, yet another tool to provide you with guidance as you develop, refine, and retool (hopefully a lifelong habit) your personal brand. Don't forget about the Harvard Business School Elevator Pitch tool and our guidance on developing a six word professional statement.