So what the heck is personal branding? It is really just considering your marketing plan -- what is it that is the most valuable about yourself to potential employers and how do tell them that? It is not only thinking about what you have to offer, but also the path you are taking to get there, especially if your long-term goals will take several steps to get there. Where does your personal brand come into play? In every networking context such as your initial elevator pitch/introduction; emails to professors, law school administrators, and professional colleagues; your LinkedIn profile/google profile/twitter account/comments on blogs/everywhere else online; every encounter you make along the way. (After all, the last impression you made on someone is just as important as your first impression.) To consider how to build your brand from the top down check out this blog post.
